PLAYERS • PARENTS • FANS • COACHES • OFFICIALS • AGENTS • ACADEMIES • CLUBS • ARENAS • LEAGUES • FEDERATIONS
THE PROBLEM
Sports runs on disconnected tools.
Every existing product solves one fragment of the sports ecosystem — and leaves everyone else out.
FRAGMENT 01
Academies juggle admin
Attendance in one app, fees in another, parent updates on chat groups. Operations eat into coaching time.
FRAGMENT 02
Athletes lack a record
A player's progress, history and achievements live in scattered notebooks and memories — with no verified, portable identity.
FRAGMENT 03
Nothing connects
Venue booking, performance tracking and academy software all exist — but no platform connects every stakeholder in one place.
Sporteco is the only platform connecting every stakeholder in sport — in one governed ecosystem.
THE PLATFORM
Five layers. Built like a stadium.
Your data sits at the centre of the field, protected. Every layer around it adds capability, services and trust.
LAYER 5 · THE STANDS
Governance — trust infrastructure
Accountability, transparency and integrity built into the platform. Compliant by design with Indian and global data standards, safe-sport policies and the UN SDGs.
WHO WE SERVE
Six stakeholder groups. One community.
FOR INDIVIDUALS
S1 - Players
Players & Parents
Fans
S2 - Mentors
Coaches & Officials
Physios, Nutritionists & Psychologists
Agents & Scouts
Real-time development tracking and a verified professional identity.
FOR ORGANISATIONS
S3 - Providers
Academies, Clubs, Schools & Colleges
Leagues, Events & Arenas
S4 - Patrons
Sponsors, Corporates & CSR
Media, Apparel & Equipment
Full digital administration — one platform to reach, fund and measure impact.
FOR GOVERNING BODIES
S5 - Federations
International & National Federations
State & District Associations
S6 - Government
Sports Ministries & SAI
State Sport Councils
Shared, governed data for evidence-based sports policy.
PRODUCTS
Built for every role in sport.
We're launching product by product — starting where the need is greatest: Coaches, Academies and Parents.
IN BETA
mySporteco - Coach
Manage your profile, sessions, player tracking and bookings — your coaching career on one app.
IN BETA
Sporteco Academy
Rosters, scheduling and fee collection — full digital admin for academies and clubs.
COMING SOON
mySporteco - Parent
Follow your child's progress, book sessions and pay fees — with total transparency.
COMING SOON
Sporteco Arena
Venue management and a booking engine that keeps courts and grounds full.
COMING SOON
mySporteco - Player
Your verified sporting identity — progress, achievements and opportunities in one place.
ON THE ROADMAP
Play · Patron · Federation · Fan
Leagues and events, sponsor dashboards, federation governance and fan community — the full ecosystem.
IMPACT
Technology for grassroots sport.
Sporteco is built to grow sport from the ground up — creating careers, protecting athletes and opening access across India.
10,000+
athletes & coaches
Structured career pathways, income opportunities and financial protection across India by 2027.
1,000+
clubs & academies
Digital tools to manage operations and engage communities — especially in Tier 2 and Tier 3 cities.
5 lakh+
sports jobs
Making coaching and sports-related work a viable career for people across India.
Equal
access for all
Dedicated inclusion features and a safeguarding framework — actively addressing the gender gap in Indian sport.
Aligned with the UN Sustainable Development Goals · Supporting Khelo India, SAI & Sports Authority Goals
TEAM
Experience builders - Sports, Tech & Business.
A 21-member team across products, engineering, marketing, operations, finance and legal — many of us athletes ourselves.
Shaji Raju
FOUNDER & CEO
Serial entrepreneur · 23 years
Strategy & Sales — and a basketball player at heart
SS
Sumant Singh
CTO
Tech architect · 15 years Engineering and Platform Architecture.
Anit Vijay
DIRECTOR - PRODUCTS
Data Analyst · 5 years
Products, AI & Analytics — and a footballer.
DM
Dipika Menon
Head of Marketing
Serial entrepreneur · 12 years Brand, Marketing and Growth — loves tennis and swimming.
YS
Yash Shah
Head 0f Finance & Legal
Chartered Accountant · 10 years Startup Finance, Compliance and Legal.
BG
Babu G
Principal Consultant
Startup consultant · 30 years PLM and Agile delivery.
Guided by Sport & Technology Veterans
C V Sunny — Grassroots Development & Sports Operations
India basketball captain · SAF Games gold medallist · Former India head coach · Founder - C V Sunny's Basketball Academy.
Kiran Bylappa Raja — Governance, Data Compliance & AI
Professor of Computer Science, NTNU Norway · Globally cited researcher in AI, privacy and explainability.